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Creating a Business Idea That Works | NYC SBS

January 25, 1 pm.

Many people have a business idea and a passion for it. But few understand or have the research to prove the idea will work.
The goal of this course is to provide you with the tools to analyze your customers, industry, and competitors. You will leave the course with an action plan that can determine if your idea is the right market opportunity.
During this course, you will:

Determine the market problem your business will solve
Develop a framework and research plan to better understand your target customer, industry, and competitors
Develop a unique value proposition (UVP) statement
Draft your business concept statement

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